180% Organic Lead Growth for a UK Fintech
A UK fintech needed predictable pipeline. We combined technical SEO, content and paid search to grow organic leads 180% while cutting cost per lead.
+180%
Organic leads
-42%
Cost per lead
Top 3
Key rankings
3.4x
Pipeline
The Challenge
The brand ranked for almost nothing competitive and relied entirely on expensive paid ads with a rising cost per lead.
Our Solution
We fixed technical SEO, built a content engine around buyer intent, earned authority links, and restructured paid search — creating a compounding organic channel alongside efficient ads.
How We Did It
- 1Technical SEO & site speed
- 2Intent-driven content engine
- 3Authority link building
- 4Google Ads restructure
- 5Conversion tracking & CRO
Services Used
Technology
Search ConsoleGA4AhrefsRank Math
★★★★★
“Leads compound month over month now, and our cost per lead has nearly halved. Exactly what we needed.”
Head of Growth
Fintech, UK
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